They’ve been particularly targeting Indie developers like Stoic, knowing full well that they don’t even have the money to pay royalties for use of these words. And politicians wonder why citizens detest the rich nowadays. While the trademark hasn’t gone through yet, the company is using this as momentum in their recent case against Stoic’s game, which also uses the word “saga.” Their argument is that the name would cause confusion with their own game, despite the fact that Banner Saga is about vikings and Norse mythology, and not lining up candy pieces into sections ala Bejeweled.Īnd yet, this is actually a thing that is happening right now.Īpparently their recent victory over control of the word “candy” has gotten King to think that they can trademark whatever words they want, and use their millions of dollars to punish anyone who bats an eye at them, even if they’re not even in the line of fire. King has set forth an attempt to trademark the word “saga” which a number of their games use in their titles, including Candy Crush Saga. However, their most recent move, an attack on indie developer Stoic and their game The Banner Saga, just reeks of corporate bullshit. ORIGINAL: Developer of the popular Facebook game Candy Crush, King, recently filed a trademark for the word “candy,” essentially putting them control over a word that pretty much everyone uses in some form or another. However, like any prudent company, we need to take all appropriate steps to protect our IP, both now and in the future.” So, they’re essentially saying they’re not trying to be dicks, but are still acting likes dicks because why the hell not? Classy. We do not have any concerns that Banner Saga is trying build on our brand or our content. UPDATE: King has commented on the case, as reported on gamesindustry, saying that “King has not and is not trying to stop Banner Saga from using its name.
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